Creator churn is real. The average relationship lasts 6–12 months; the best agencies retain creators 18+ months. Most churn comes down to four things:

• Poor communication. Silence for days, then a monthly report.
• No revenue transparency. Creators want to see where the money comes from.
• Undelivered traffic. Big recruitment promises, flat growth after 60 days.
• Misunderstood ramp-up. Expecting $50,000 in week one.

Good agencies prevent it deliberately:

• Crystal-clear 30/60/90-day expectations at onboarding
• Weekly performance reports with actionable insight
• A dedicated account manager, not rotating staff
• Consistent subscriber growth inside the first 60 days